Aug 9, 2012

Idea to Reality - Cartoon of our product

One morning several months ago I got an idea to create a cartoon of our product at work. The idea came when I started to think what would be the simplest possible form to explain what our new product actually does.

I drafted a version of this cartoon to a paper shortly and went off to introduce it to my colleagues. I was happy to notice they were excited about the idea and we started to improvise even more what the cartoon could be like.

Panel from Contribyte Asset Browser cartoon
Next challenge was to find someone to draw it. That turned out to be much simpler task that I anticipated. I just googled for finnish cartoons and found one, that had done in a style we wanted. Then we mailed to her and she promised to make it.

After specifying the cartoon in more detail, we explained it to the artist to draw it. She understood us easily and well and we got beautiful cartoon in couple of weeks. .

I'm quite proud what we as a small team were able to pull out. Check out the full cartoon from our company website to judge yourself: Asset Browser Cartoon.

This is part of the productizing process of our new product. Based on feedback what we have received this was definitely a good exercise. This was a lesson that even with limited resources it is possible to do really many things on supporting the productization of a new product. It didn't actually cost us much in money or in time compared to so many other things in marketing.

I urge everyone to be more playful and fun even in business to business marketing. Nowadays it is mainly just plain boring. It doesn't have to be.

Written by +Henri Hämäläinen

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