Mar 18, 2012

Why there is so much Business Jargon?

I'm nowadays working in business to business environment. There, even more than b2c, everything is said with business jargon. It seems to be much better to say things with terms that doesn't really mean anything or are hard to understand. I keep on wondering , what is the point of that?

I define business jargon as explaining things more complicated than what they really are. For example email could be defined in business jargon as rich multi point communication platform enabling visual messaging between small or large groups. And camera would be a small carryable technical device, with possibilities on capturing thousand of moments to visual images anywhere in the world.

I hope you understand what I mean with business jargon with those examples It's hard to pick examples without embarrassing anyone, but the main point is that business jargon is saying easy things in really complex ways. If you want to check some examples there are many companies creating services or products in b2b sector that have some level of business jargon visible in their website.

I honestly don't understand it. Why couldn't things be said as those are. The same happens often in b2c business also. Take the mobile world as an example. Everybody is talking about, that there will LTE or 4G in this and that device. What they should say, there's going to be 10 times faster network speed on those devices. For normal people LTE doesn't mean anything.

Companies are often quite bad with communication. I believe one problem is the center of universe effect I blogged few weeks ago. They think that they need to tell every little detail on themselves, rather than focusing on getting the basic message through. Another thing is, that people in an industry get so familiar with their terminology they believe that everyone knows the terminology. That problem is part of business jargon effect. People are using terms that other people don't understand.

I've been doing lot of communication material in my new job at Product Manager at Contribyte. That's the reason communication issues have been in my mind lately. In few weeks we going to release some of the material to public. It will fun to hear and see how well I've managed to tackle the center of universe and business jargon effects. Maybe I have walked to the exact traps I'm saying everyone else does. Maybe that's too common to avoid. I at least know that those effects exists. Let's soon see what people think about those.

Written by +Henri Hämäläinen

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