Jul 18, 2011

IKEA just gets it

Yesterday I was at Ikea and noticed how cleverly they place their goods. They are really thinking the whole consumer experience and actual needs of the person. That of course helps on their sales, but it’s also really convenient for the customers.

So what they actually do, is when you are in section for frames and paintings, there’s small sets of tools to hang those in the wall, spread all around that section. So when you pick a frame, you actually realize I need to hang it on the wall and I need some tools for it. Ikea jumps in here and offers set of tools to be picked up also. How convenient.

This same approach is taken all around. So where there are beds, there’s small amounts of pillows and blankets next to those. Still there’s their own sections for all of these separately. So if you are only there for pillows and blankets, you can go to that section directly.

That’s just clever.

This was originally posted 17.2.2011 at lostinux.wordpress.com. I've closed that blog of mine and I'm re-posting some of the most popular and best posts from there to here.

Written by +Henri Hämäläinen

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