Apr 26, 2011

Inspiring ways to connect social media with real life

In a motorshow in Amsterdam Renault had Facebook passes (cards with RFID) that you could register your Facebook accounts to and use those tho "like" their cars in that show. That was a really cool new way to get people to share their experience in that show and also get free publicity via social network. Here's the whole story as reported in Springwise.

Couple months ago I blogged about Shoes as your social media tools, which was a school project where they used shoes to be able to check-in to places using special carpet. That was another way to connect social media with real life.

I've seen couple of similar ideas in couple of other occasions and I believe there's a trend there. Real world and social media is getting more and more connected. Foursquare, FB places and other location based services have taken the first step, but I wouldn't be surprised if we would soon jump out of app world to integrated world of things. I bet some of the clothes makers are already planning to integrate social media chips to their clothes or something similar.

I can already imagine people tagging to like something with their jacket sleeves, wrist bands or rings. This trend could start with similar liking as it is now, but soon there could be also "hanging with out with these guys" type of check-ins or likes. There you would be checking in also with people, not only with places or products.

It would be easy to say that phones will play an important role on these type activities, since those are still most often carried with, but I still believe these type of activities could work even without a display. You could sign in to your equipment (cloth, jewelry, key chain or whatever) and then just touching something with that one does the one action it is meant to do. Dead simple and cool.  

Written by +Henri Hämäläinen

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