The author has Ph.D. in Psychology and has a strong background on behavioral psychology. This shows a lot in the book. I originally had different thought what the book would have inside. I wasn't expecting that much science and actual proof behind the things that presenters need to know. So the surprise was positive and made the subject more interesting.
The idea in the book is to explain and benefit from the behavioral psychology. Maybe it was because I had read quite a lot about behavioral psychology in the past years, that the psychology parts as such weren't that new to me. Some of the ideas how to use those in presentations where the ones that brought me the value.
Book is well structured. It was fun to read. It worked especially well for bus or train trips which I use when I visit our offices in Helsinki central. Like the title tells it has 100 of things that every presenter needs to know. Those things are short and backed up with a proper research. I have to admit that book would have been at least good enough with 91 or 93 things, but maybe 100 is just much more effective. Few of the things were there just to fill the hundred.
I highly recommend this book to everyone who wants to understand people's behavior in presentation situations. If you are presenter, you facilitate meetings or meet people for sales, this is a good book for you. It also reminds about many important psychological studies from the past decades. It's a good book and quite easy and enjoyable to read.
Written by +Henri Hämäläinen