Contents of the book as such are quite good. It goes trough the most important social media's from business point of view and tells how one could create sales leads with social media. Book didn't offer much new for myself, but that might be due to me being quite familiar with Social Media's already.
The style of the book was much too American for me. There was big bold letters and amazing words used all the way through the book. I think it was made for American sales man. For silent northern European it was awful to read. I felt like someone was shouting to me and slapping my face all the time.
I do like that people don't care about what others have to say. Jeffrey Gitomer seems to be just this kind of a guy. He talks straight and teaches what he has learned. I do appreciate that. He just feels much too arrogant for my taste.
I don't actually recommend this to anyone. It is not bad as such, but it is not fun to read. It felt bit like watching some bad daily discussion TV show, where there's too much drama on everything. There must be better written books about business social media than this one.
Written by +Henri Hämäläinen