I'm really happy on both of the trends at their own, but these create a problem for me when put together. I would like to listen music while running and smart phones are too big to carry with. On the other smart phones are the only platform where you can get your monthly music with you.
Old iPod shuffle is by far the best music device for running ever made. There's this easy clip on, it weigths nothing and it's easy to use with single clicks. Perfect for any sports and sports wear.
Here's a challenge for some hardware product company. Create a device which can hold for example 200-500 songs from Spotify or some other monthly based music service. Create it to be small enough for small pockets in running wear. Make sure there is a large enough button to change songs when it is in the pocket. And keep it simple.
I can guarantee there will be many sports people who will buy it.
Written by +Henri Hämäläinen
P.s If this device exists already, please hire a proper product manager and marketing people to let the running audience to know about it.