Derek went to Apple and was waiting for some guys from marketing to come to talk with him, but actually Steve Jobs himself popped in and started selling his great idea of buying all the music rights from him. This is perfect learning for all managers and leaders out there. Steve Jobs saw this to be such an essential part of iTunes and Apple success that he got hit hands on to convince Derek to sell rights through his company to Apple. So often manager assigns things to others to complete and just watches from above or side that everything progresses as though. There always are battles that managers should take part. Too often too much is delegated.
Please check either the full video (only 4:50 long) or then jump directly to the part where he talks about being invited to Apple (from 3:15 onwards).
Derek Sivers. Uncommon Sense. 3-of-8. Nobody knows the future. from Derek Sivers on Vimeo.
If you liked this video, 7 out of 8 of the whole series of Derek's speeches are found from here: Arctic15 Exclusive: Derek Sivers - Uncommon Sense. Last one wasn't announced yet, but I would guess the link to this upcoming post is this.
Written by +Henri Hämäläinen