Users only goal in ATM is to get money. What used to happen was, that user put the card in, entered pin code and then told how much money they want. Then money came, they achieved their goal and left. And the card was forgotten.
Currently ATM’s work so, that users are not able to get money, before they take the card out from machine. How simply they fulfilled the need users didn’t know they have. Users would be so much unhappier if they would lose their card. Now they don’t even realise this trick.
Maybe smart homes could grow to be similar in the future. When you are leaving the house, system would check that there no lights on and stove is off. Or maybe there’s much more obvious case I don’t even now realise. Surely something to keep in mind.
I just love these simple tricks to make users being not unhappy.
This was originally posted 9.12.2010 at lostinux.wordpress.com. I've closed that blog of mine and I'm re-posting some of the most popular and best posts from there to here.
Written by +Henri Hämäläinen