This stuff is just genius. People can shop when they wait for subway in a look alike grocery store and then food get's delivered to their home. Check the video out, it's really groundbreakingly cool:
I have long history with grocery store business, since both my parents have been in the industry my whole life, so it's close to my heart. I always keep on wondering the delivery chain for these online grocery markets. To keep the cold chain, you would need to make sure that deliveries are not standing anywhere without fridge. This is one really challenging task and unfortunately they don't tell in the video how they tackled that one. Maybe the problem is bit "western", since we tend to be so strict with these regulations at least in Nordic countries.
I just love the idea and especially execution of store shelf lookalikes.
Written by +Henri Hämäläinen