That's a great idea for airline flying these short routes. I would think this airline is used a lot for short trips to nearby countries. In those type of trips, delayes flight will eat up important time from vacation. If'you are only travelling for weekend, being delayed couple of hours on Friday, will easily ruin your day and leave only Saturday for vacation. Now with this delay you would get gift card for new trip in future to get back that stolen time.
This type of innovative services from these low fare airlines I appreciate. Many of these type of airlines have went to the other road of billing about everything. That's just annoying. This is good lesson for them to learn that they could be innovative and sell services that add value, not just piss off people.
Written by +Henri Hämäläinen