In this video it's refreshing to see him to reveal his thinking about well-being of his employees, his commitments to his home town and the whole thinking behind Apple's desire for calm and beautiful design. I think this thinking perfectly reveals the importance of the soft values, like having enough nature available for employees, in Apple's thinking of making it perfect.
I think I figured out, from this single 20 minute video, much more about Mr. Jobs way of thinking than tens of articles I've read about him. Watch it with careful thinking if you like:
Written by +Henri Hämäläinen