Religious is such personal stuff, that I think Nestle took a big risk in making this campaign. I bet there are lot of angry people out there after seeing this was a stunt. For many, I believe they'll never get to notice it was a trick by Nestle.
Still it worked really well, KitKat got lot of attention on media. Somehow I feel it genius, but there's some side on me saying.. come on, you shouldn't use jesus to advertise candy bars. Can't really decide.
What do you think?